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As much as we feel sorry for job-seekers (and I do, in spades) I feel sorry for hiring managers and resume screeners, too. Can you imagine reading letters all day that begin with “Dear Hiring Manager, I saw your job ad and I was intrigued…?”
I recently read a very interesting article in Ad Week written by Tim Nudd that discusses the “it” Ad agency of each state. Here’s what he had to say.
Every state has “that agency.” The one you can’t help but admire, or envy. The one where you’d like to work—or if you’re lucky, where you do work. The one that’s hard to beat. The one that critics moan is overrated. The one that, more often than not, just gets it right.
This map reveals our picks for “that agency” in each of the 50 states. The methodology was a combination of head count, notable clients, legacy and reputation. Contenders were limited to agencies that were actually founded in their respective states, giving homegrown shops an advantage over the satellite offices of the big networks. (This is also why Crispin Porter + Bogusky wins Florida, not Colorado.)
In some cases, the choice was easy. In others, it was anything but. What do you think of the list? Tell us in the comments. Our picks are also listed below.
Alabama - Luckie & Co. Alaska - Spawn Arizona - Moses Anshell Arkansas - Cranford Johnson Robinson Woods California - TBWA\Chiat\Day Colorado - TDA Connecticut - Cronin & Co. Delaware - AB+C Florida - Crispin Porter + Bogusky Georgia - 22squared Hawaii - MVNP Idaho - Drake Cooper Illinois - Leo Burnett Indiana - Young & Laramore Iowa - Lessing-Flynn Kansas - Callahan Creek Kentucky - Doe-Anderson Louisiana - Peter Mayer Advertising Maine - The VIA Agency Maryland - TBC Massachusetts - Hill Holliday Michigan - Doner Minnesota - Fallon Mississippi - GodwinGroup Missouri - Bernstein-Rein Montana - MercuryCSC Nebraska - Bailey Lauerman Nevada - R&R Partners New Hampshire - GY&K New Jersey - Sigma Group New Mexico - McKee Wallwork & Company New York - BBDO North Carolina - McKinney North Dakota - Odney Ohio - Northlich Oklahoma - Ackerman McQueen Oregon - Wieden + Kennedy Pennsylvania - Red Tettemer O’Connell + Partners Rhode Island - RDW Group South Carolina - Erwin Penland South Dakota - Lawrence & Schiller Tennessee - The Buntin Group Texas - GSD&M Utah - Struck Vermont - KSV Virginia - The Martin Agency Washington - Wong, Doody, Crandall, Wiener West Virginia - Charles Ryan Associates Wisconsin - Cramer-Krasselt Wyoming - AdBay